Firm Profile
A creative problem-solving approach is applied by Greenberg Consultants to managing change in all aspects of city building and re-building including land use, built form and public space, municipal infrastructure, transportation and environment. Assignments range from the strategic supporting role to leading large multi-disciplinary teams encompassing environment, transportation and economics for a broad range of clients - governments, institutions, Universities, and the development industry. Solutions address the full range of issues contributing to the success and vitality of towns and cities from the grouping of buildings on a single parcel of land to the patterns of a city district, from the renewal of the historic core and the adaptive re-use of obsolescent lands and buildings on urban waterfronts to the creation of new communities on the urban periphery.
The conceptual approach applied to these diverse projects is based on:
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An understanding of the historic patterns of change and evolution | |
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A careful assessment of the momentum for change, including economic and demographic trends | |
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A close examination of the existing setting and larger urban context |
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A respect for the cultural legacy and natural systems and features | |
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A careful grounding in market forces | |
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An understanding of the relationships which tie the whole place to its meaningful parts - precincts, districts, networks |
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The integration of a great variety of inputs-community aspirations, technical requirements, programmatic and physical needs and opportunities |
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The forging of a consensus vision which can be shared and supported by diverse stakeholders |
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The identification of opportunities for strategic intervention at different scales |
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An understanding of the process of change though time - assigning priorities and realistic phasing of projects |
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A grounding in practical realities and an emphasis on the feasibility of implementation |
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Gaining approvals and creating appropriate regulatory tools |
Great stress is placed in all assignments on the crafting of strategic frameworks that give clear urban design over time while fostering creativity and allowing for desirable margins of flexibility. Clear accessible graphic and verbal communication is emphasized making creative use of new technologies and techniques for engaging diverse audiences.